Carrie Underwood final performance at Sydney Opera House, Australia - 4th July 2012

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Country rock mega star Carrie Underwood likes to show off her sexy legs and last night was no exception as she strutted the stage at the Sydney Opera House.

We loved her long trademark blonde locks cascading down her shoulders and back, and it was wonderful that her substance matched her sexy and rocking country style.

The 29-year-old American Idol winner gave the audience a lot of pleasure with visual and audio stimulation, as she belted out numbers from her new album, Blown Away.

As one of American Idol's most successful stars ever, alongside global star Kelly Clarkson, the country singer is on a world tour.

She’s sold 22 million singles, won five Grammy Awards, and after Australia, the singer has scheduled performances in Canada and the Eastern United States.

Thank you for visiting our great city and well done on your fantastic success, and we will look forward to catching you next time you do down under.

If you've never experienced Carrie's magic before, you owe it to yourself to check her out, and if you have had the pleasure - you know what we're talking about. Go girl.

Set List...

Good Girl
Flat On The Floor
Wasted
Two Black Cadillacs
So Small
Temporary Home
Last Name
Just a Dream
I Told You So
Leave Love Alone
Cowboy Casanova
Nobody Ever Told You
Quitter
Do You Think About Me
One Way Ticket
Undo It
Never Tear Us Apart (INXS cover)
Jesus Take the Wheel
Cupid's Got a Shotgun
Before He Cheats

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Advertising or advertizing is a form of communication used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide.

Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP. (Wikipedia)


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Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.

From a marketing perspective, publicity is one component of promotion which is one component of marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling. Examples of promotional tactics include:

Art exhibitions
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Make an analysis or prediction
Conduct a poll or survey
Issue a report
Take a stand on a controversial subject
Arrange for a testimonial
Announce an appointment
Invent then present an award
Stage a debate
Organize a tour of your business or projects
Issue a commendation

The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media.

Publicity draws on several key themes including birth, love, and death. These are of particular interest because they are themes in human lives which feature heavily throughout life. In television serials several couples have emerged during crucial ratings and important publicity times, as a way to make constant headlines. Also known as a publicity stunt, the pairings may or may not be according to the fact. (Wikipedia)

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